The competition for real estate agents is certainly at an all-time high. Nowadays you need both Digital and offline marketing skills to make a serious impact in your area. However, many key strategies can be implemented to expand your real estate business:
- Understanding Your Market
This is probably the most important strategy for any real estate agent. You must know your target market inside and out, that’s why an agent should focus on a specific niche rather than being a jack of all trades. If you know what makes your target audience drive to purchase you can sell more properties.
- Hire a Photo Professional
With the impact of COVID-19, more and more people are viewing properties solely online. Great photography is a key in online marketing; no matter how good the property is a bad photo will immediately eliminate any interest.
- Build Your Social Presence
Now that you have incredible photographs the obvious way to market it by listing them on various real estate platforms. But, as your job as a real estate agent social media is your key to being successful in today’s day and age. Build your social media networks across all major platforms such as Facebook and Instagram. Interact with users, share photos, and promote your properties. You would be surprised how many leads and connections you’ll make through social media.
- Create Virtual House Tours
Your time and your client’s time is precious and more people are becoming familiar with online research in buying properties. Virtual tours are a great way to show your client you are up to date with the times and tech-savvy. There are many different ways you can create a virtual house tour or you can simply create a YouTube video walkthrough explaining each room.